Class Action and Product Insights for Your Business
December 04, 2015 - False Advertising, Environmental Law, FTC

Red Light for Green Claims: FTC Sends Warning Letters to Green Certifiers

This week, the U.S. Federal Trade Commission (FTC) announced that it has sent warning letters to five marketers of environmental certifications and seals, as well as over 30 product companies displaying those certifications, citing concerns that the certifications failed to comply with the agency’s Guides for the Use of Environmental Marketing Claims (“Green Guides”). The Green Guides are part of the FTC’s commitment to ensure that marketing statements referencing environmental attributes are truthful and not misleading.