Along with making their advertising materials eye-catching and influential, consumer‑facing companies need to ensure that their representations about products and services comply with advertising laws. This article discusses basic advertising law, some things to avoid and some things to do. Although every state has its own consumer protection laws, our focus is on federal and California law.
This article was originally published in Today’s General Counsel on September 15, 2020. The full article is available on pages 24–26 of the fall digital issue.